NEW YORK - With the passing of Halloween and the
arrival of November, small business owners should be
planning their companies' holiday parties.
You are having one this year, right?
Business owners and people who advise them agree that
holiday parties are important rituals in the life of a
company, making employees, and also clients and vendors,
feel appreciated, recognized and part of a community.
It's especially true for employees.
Alfred Portale, owner and chef of New York's upscale Gotham
Bar and Grill, said of his holiday party, "It's an extension
of my philosophy about our employees, that they're our
greatest assets and they need to be taken care of."
Portale's party actually is after the busy holiday season,
and is held on Super Bowl Sunday. He closes the restaurant
to the public and brings in a chef and waiters from other
restaurants so his employees and their families can just
enjoy themselves.
Human resources consultants say holiday parties can go a
long way toward building morale, good will and teamwork.
"When a company's culture is strong in trust, pride, respect
and depth of relationships, and people know each other,
(then) when times get tough, they pull together instead of
pulling apart," said Leslie Yerkes, president of Catalyst
Consulting Group in Cleveland. She explained that "one of
the ways to build a robust culture is through rituals" like
holiday parties.
Still, given the uncertain economy, some owners might be
questioning whether it makes sense to have a party this
year, especially if they're suddenly paying thousands of
dollars extra for energy bills or other rising expenses. The
answer is yes. A party doesn't have to be expensive.
"People are scaling back, obviously, because they're
thinking about costs and expenses. I don't think they're
giving up on these (parties), and I don't think they
should," said Mallary Tytel, president of Healthy Workplaces
in Bolton, Conn.
Yerkes said, "It doesn't have to be big and flashy. Ask the
people who you're inviting - ask them what would be
meaningful."
Although business has been picking up at Chen PR Inc., a
Waltham, Mass., public relations firm, co-founder Brenda
Nashawaty said employees asked that money for a big party be
given to charity. While in the past the company rented a
public aquarium for their party, this year it will be a
potluck affair at Chen's offices, with families, vendors and
clients also invited.
There was never a thought to canceling the party outright,
though. Chen is having a party because "we're grateful for
what we have and we like each other," Nashawaty said.
The smallest of companies - where, for example, there are
only a handful of employees - might find it hard to put a
party together. One solution is to join forces with other
companies.
Organic Works Marketing, a New York-based public relations
firm, recently moved into a new office building. Owner Mara
Engel said her company is holding a joint party with other
companies located on the same floor.
"We just thought it would be great to have more of a
community feel," Engel said. "It's an interesting way to
meet new people and create a networking environment."
The party will be at the building, and employees, clients,
customers and friends are all invited.
While you should have some kind of party, there are a few
caveats to keep in mind.
Jerry Hunter, an attorney with the law firm Bryan Cave in
St. Louis, noted that a business can be liable if something
goes wrong at a holiday party, whether it's attended by
employees, customers, vendors or any other guests.
For example, he said, an owner needs to be careful about
alcohol being served, because the company could be held
liable if there is an alcohol-related accident. He suggested
that parties where alcohol is served be held only at
establishments with a liquor license and professional
bartenders - although in some states that might not prevent
a business from having to pay damages.
Hunter said owners might want to consider providing free
transportation in case someone has too much to drink and is
unable to drive.
And, he said, "every small business should check their
insurance policy to be sure this kind of function is
covered."
He also said owners need to be sure that employees are aware
of the company policy on sexual harassment and that any
harassing acts at a party won't be tolerated.
One other point to be aware of - employees should know that
attendance at a company party is voluntary, Hunter said. If
you require them to show up, you might find yourself with a
workers compensation claim if someone gets hurt.
Copyright 2004 Associated Press