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State Courts -
California - January 17, 2003
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Lavie v. Procter & Gamble Co., No. A093393.,
COURT OF APPEAL OF CALIFORNIA, FIRST APPELLATE DISTRICT, DIVISION TWO, January 17, 2003, Decided , January 17, 2003, Filed
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Overview: In determining whether advertising was false or deceptive, or constituted unfair competition, the proper standard for evaluating the advertising was based on the perception of a reasonable consumer, rather than the least sophisticated consumer.
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